Effective Ways to Ask for Donations

Requesting donations can be tough. You want to ask, but you don't want to come off as begging. Your cause is important, but you don't want others to think your organization is self-centered. How exactly do you ask for donations and what are the most effective methods?
The more personal the form of communication is, the more likely you are to have a positive outcome.



The methods, from most effective to least effective, are

• personal: face to face
• personal letter on personal stationery
• personal telephone call
• personalized letter
• direct mail
• phonathon (impersonal)
• special event
• door to door
• media advertising

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